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Content writing as a profession is quite a new emergence. There are individuals and companies that engage professionals called content writers who typically work as freelancers. Why content and why is it such a big deal? Any serious B2B marketer will answer categorically by saying that content is king.
Business owners have realized that they can drive sales by establishing a website where they have beautiful and engaging content that has the power to attract new readership and hopefully new sales.
Everyone today interacts with or uses the Internet in some way. 3.77 billion people on the planet use the world wide web. Further, 2.55 billion or 34% of people globally are active mobile social users.
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These numbers help us to see why there seems to be a serious shift from traditional marketing to content marketing.
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Most companies are now employing content marketing strategies which include articles,blogs and website content.
Companies are daily looking to hire great content writers who have the ability to write engaging page content which helps prospects connect with their favorite companies and consume their offerings,leading to economic gains for that particular business.
So you are a business owner interested in hiring a great copy writer or freelance writer to generate content that leads to impressive conversions?
These are the qualities that great freelance content writers have in common and an understanding of these characteristics will help you in your search.
Obviously,a good freelancer has an excellent command of the English language. Avoid writers who make grammatical mistakes-you will be able to tell from the way they write the sample copy. You need to hire a writer who has the ability to tell stories in a memorable and compelling manner;remember you are hiring them to powerfully narrate the story of your business and its arrays of offerings to prospects and existing customers.
All outstanding freelance writers have the ability to delve deep into the topic you want written about so that they they write well researched content that is deficient of fluff. They understand SEO. All experts in the field unanimously agree that great content is about three things-SEO,SEO and SEO! Hiring great content writers is tantamount to hiring SEOclerks.
Hire ‘SEOclerks’ who are both flexible and creative. They should have the capacity to write whatever content is required at whatever time,be it a blog,article or a product description. Good writers will listen keenly to you to get a clear understanding of your needs and respond by crafting content that addresses the same.
You now know all you need to know and all you have to do is take action and hire the right content writer for your needs.